Many Canadians make a decent living running online stores and if this is something that interests you, we are here to tell you how. Success is never a given in business and the e-commerce markets are highly competitive and with that in mind, here is our guide to setting up an e-store.
Step 1 – Sourcing the right product line
This is a critical choice, products must be in high demand and you need to identify all target groups. Lots of market research is needed and only if a said product ticks all the boxes can you move on to the next step. Source the product at the cheapest price; either from a wholesaler or manufacturer, the latter is preferable. If you also looking for a guide to Start Medical Gloves Production Business read this article.
Step 2 – Site design & build
Luckily, you can use a single company for all your web needs; choose a web designer with extensive experience with e-commerce. Store design is very important, fast page loading and all device compatible, with numerous digital payment gateways. Once the site is hosted and online, the technician checks for bugs and that all links are valid and working, then you are ready to go online.
Step 3 – Logistics
From the moment the consumer clicks on ‘buy now’, the clock is ticking and slow delivery will not do you any favours. Talk to a local third-party logistics (3PL) company and they can handle order fulfilment, so you only need to forward orders to their warehouse.
Step 4 – Digital marketing
Talk to an award-winning SEO agency such as kingkong.co/ca/ and they can formulate a digital marketing plan that is tailored to your business. If you don’t invest in SEO services, Google will not rank your platform, and that means no incoming traffic. Put aside a monthly SEO budget and you won’t regret it!
Step 5 – Customer service
Now that sales are coming in, you have to focus your efforts on customer service; think about the user experience (UX) and look for ways to improve the system. Take all complaints seriously and rapid response is the best way to keep your customers.
Write a comprehensive business plan and cost the launch, involve a leading Canadian SEO agency and the only way is up!
